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Demographics

Small Business Statistics

EntreWorld Media Resource Center a good compilation of statistics about small business NFIB Research Foundation The National Federation of Independent Businesses surveys small businesses on a quarterly basis. This is a good site for current trends and opinions. The SBA Office of Advocacy publishes statistics about small businesses overall (Small Business Economic Indicators) and by region (Small Business Statistics by State). In addition, periodic research reports are commissioned and published by this office. See Minority & Women Owned Businesses for additional statistics.

Information on the Small Business Development Program

Additional Entrepreneurship Programs

General Statistics

The federal government collects and reports statistical information for a wide range of demographic and economic topics. You can search for collected information at www.FedStats.gov. The White House has also prepared a compilation of frequently requested topics on their web site. The greatest source of demographic information can be found at the AmericanFactfinder, the Census Bureaus web site for disseminating Census 2000 data.

During each decade, the Census Bureau collects data on a variety of different subjects, including economic and business related, housing, and special demographic tabulations. See Subjects A to Z to locate the information you need. The Statistical Abstract of the United States is a compendium of statistics from a variety of government and other publications.

Sometimes, information on best customers or target markets can be found within articles in newspapers and magazines. American Demographics is the primary resource for market research articles. Their web site provides snippets of information for free and full articles for a nominal fee.

The Population Reference Bureau provides overviews of their studies at AmeriStat.

Sources of Data by Geography State, MSA and County

  • State & County Quickfacts Most recent economic and demographic estimates by State and County.
  • CensusScope Create eye-catching charts and tables for key demographic variables by State or MSA.
  • FDIC Regional Economic Conditions (RECON) Nice charts and tables of economic indicators by MSA and County. Includes statistics on bankruptcies, housing, employment, and income.
  • County Business Patterns - employment and establishment data for counties, ZIP Codes, and Metropolitan Areas for 1993 to 2000
  • Migration Data can be charted on this web site. See migration by year for the 1990s for MSAs and States. ZIP Code
  • Acorn Lifestyle Lookup - see 2001 demographic estimates and geo-demographic lifestyle data.
  • Don't know the ZIP Code? Look up the ZIP Code for any address here.
  • Use MelissaData.com to find out what ZIP codes are within a certain radius of your primary ZIP code.

Ring Studies

Sources of Data by Subject

Computer and Internet Use

Crime

Education/Schools

Healthcare, Aging and Vital Statistics

Hispanics

Housing

Other Useful Links

 

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Funded in part through a cooperative agreement with the U.S. Small Business Administration and the University of California, Merced. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. The Central California Small Business Development Center is funded in part through a subcontract between the California State University, the Office of Economic Development and the University of California, Merced under the current cooperative agreement with the U.S. Small Business Administration.